Senior Director, Media and Community Relations
Cynthia Gutierrez-White is Senior Director of Media and Community Relations in support of Tidal Basin Group. Her focus is developing and implementing communications initiatives to increase public awareness of our companies and furthering our engagement within the communities we support through our various programs.
Cynthia is a nationally recognized communications professional with more than 20 years of experience. She joined us from ADG Strategy Group where she served as a communications consultant for several years. In addition to supporting clients with executing their communications strategies and creating marketing content, she has also coordinated with development teams and government affairs agencies to secure donations and research grants on behalf of her clients.
She also worked at Johns Hopkins Medicine as Senior Director of Strategic Communications and Public Affairs and managed the internal and external communications, public relations, media relations and crisis communications, for the $8 billion system that unites the Johns Hopkins University School of Medicine with the Johns Hopkins Health System.
Prior to Hopkins, Cynthia served as National Senior Officer of Hispanic Public Relations and Communications with American Red Cross, National Headquarters in Washington D.C. where she promoted its humanitarian mission and developed comprehensive strategies to drive earned media visibility on media outlets across the nation.
Cynthia speaks English and Spanish, has a B.S. in communications with a concentration in broadcasting, a M.S. in management, and is certified in digital marketing.
- Digital Marketing & Social Media Awards winner by Ragan’s PR Daily 2021
- “Gold” award WINNER for digital marketing and communications campaigns by dotCOMM Award 2021
- Honorable Mention, Facebook Live Campaign by PRNews 2021
- Platinum WINNER for a Digital Marketing Campaign by AVA Digital Award 2021
- Media Relations Award Finalist and Honorable Mention Recipient by Ragan’s PR Daily 2019
- Best in Maryland Award WINNER for Crisis Communications by PRSA – Maryland Chapter 2017
- Mark of Excellence Award WINNER for Crisis Communications by Florida Hospital Association 2006
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