Tidal Basin Welcomes Cynthia Gutierrez-White as our new Director of Media and Community Relations

Cynthia Gutierrez White TB

Please join us in welcoming Cynthia Gutierrez-White to the corporate marketing team! Cynthia is our new Director of Media and Community Relations in support of RPHC, Tidal Basin, and Adjusters International. Her focus is developing and implementing communications initiatives to increase public awareness of our companies and furthering our engagement within the communities we support through our disaster programs.

Cynthia is a nationally recognized communications professional with more than 20 years of experience. She joins us from a strategy and marketing consulting agency where she served as a communications consultant for several years. In addition to supporting clients with executing their communications strategies and creating marketing content, she has also coordinated with development teams and government affairs agencies to secure donations and research grants on behalf of her clients.

Her prior work includes roles as Senior Director of Strategic Communications and Public Affairs for a major healthcare and medical research organization, National Senior Officer of Hispanic Public Relations and Communications with American Red Cross, and founder of her own strategic communications and public relations agency. Over the years, she has expanded her skillsets in brand messaging, crisis communications, media relations, thought leadership, and more. She is also bilingual in English and Spanish.

Cynthia has a B.S. in communications with a concentration in broadcasting, a M.S. in management, and a digital marketing certification.