Sue Currie, our Creative Director, is proficient in marketing business-to-business services with her innovative creativity. She is responsible for managing the brand identity and creative assets across all our brands, including Rising Phoenix Holdings Company, Adjusters International and Tidal Basin. Her role is critical to driving brand consistency building trusted brands across all our business lines.
Sue works closely with Marketing, Proposals, Business Development, Business Units, Functional and Operations teams to ensure that all forms of branded digital / print media are produced to effectively promote our service offerings and that our marketing campaigns, proposals and other assets are visually compelling.
Sue has more than 20 years of experience serving in Creative and Art Director roles and managing creative services teams for major corporations, advertising agencies, independent associations, and professional services firms. She has successfully supported B2B businesses in establishing and implementing new brand identities and strategic marketing plans. Sue holds a Bachelor of Fine Arts degree from Rochester Institute of Technology.