Joel Reale headshot white background

Joel Reale

Director of Financial Systems

Professional Profile

Joel Reale is the Director of Financial Systems for Rising Phoenix and Tidal Basin. His experience includes over 10 years of database analysis, report development, systems management, and process optimization.

At Rising Phoenix, Reale has played a critical role in identifying, analyzing, and interpreting trends and patterns in complex datasets. He has developed financial and operational reports and communicates this information regularly to business leaders in the company. Reale works closely with all business and financial departments to prioritize business and information needs. He identifies and defines new process improvement opportunities across the company. He communicates with the financial systems software developer to incorporate new features and functionality within the software and is integral in the rollout of these updates. Reale has succeeded in optimizing the finance department’s processes by creating and implementing new procedures to move data from multiple data systems into a singular financial software system.

Firm Role

Develop data analytics and other strategies that optimize statistical efficiency and quality, acquire data from primary or secondary data sources and maintain databases/data systems, work with management to prioritize business and information needs, locate and define new process improvement opportunities.


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